There are three certainties in life. Ben Franklin spoke of two, death and taxes. The last is change. It is crucial for leaders today to be cognizant of the changes on their horizons. Shifts in markets, industries, economies, changes in consumer tastes, and supplier services can all have a significant effect on any business.
Crisis management is essential in today's business environment. The dynamics of the marketplace, shifts in customer tastes and perceptions, and even the weather all play a significant factor in continuing business operations and maintaining a competitive advantage.